Lead generation for trades and home improvement businesses: Google, Meta and TikTok ads with the whole funnel built behind them
Kitchen refit Google£15k+ · This month
Bathroom quote Meta£8k · Within 4 weeks
Full renovation Google£40k · Ready to book
Garden office Meta£20k · This spring
Loft conversion Google£35k · Next month
Around 30 hours of admin saved
Lead capture to CRMEvery enquiry, tagged
WhatsApp repliesUnder a minute
Booking remindersThe day before
Invoice chasingUntil it’s paid
Full-stack brand, digital, and performance marketing. We turn attention into revenue across every channel that matters.
Send →The secret of getting ahead is getting started.
More of the right jobs in your diary.
We put you in front of homeowners looking for your trade, then build everything that turns their click into a booked quote.
- Builders & renovations
- Extensions
- Loft conversions
- Kitchen fitters
- Bathroom fitters
- Garden rooms & offices
- Roofers
- Windows & doors
- Driveways & patios
- Landscapers
- Heating & plumbing
- Electricians & solar
Found
Google Search ads for people searching for the work you do, plus Meta and TikTok ads to reach homeowners before they search.
Captured
Landing pages built to convert, with quote forms and calculators, and tracking set up properly: GA4, the Meta pixel and the Conversions API.
Followed up
Every enquiry into your CRM, replies by email, WhatsApp and SMS, booking reminders the day before, all run on our own software.
What’s a job worth?
Plug in your numbers. See what a steady flow of good quotes is worth.
Starting points. Change them to match your market.
Expected new revenue a month
£28,800
Your inputs, simple maths. A planning tool, not a promise.
Ads are the easy part. We build the whole funnel.
- 1AdsGoogle Search, Shopping, Meta and TikTok
- 2Landing pagesBuilt to convert
- 3CaptureForms, quotes, calculators
- 4TrackingGA4, Meta pixel, Conversions API
- 5AutomationsCRM, bookings and admin on autopilot
- 6Follow-upEmail, WhatsApp, SMS
- 7RetargetingBring them back
- 8SaaSOur own software runs it all
- Booked or sold →
Before you ask.
Straight answers for trades and home improvement firms.
Which trades do you work with?
Home improvement and trade businesses across the UK: builders and renovation firms, extension and loft conversion specialists, kitchen and bathroom fitters, garden room builders, roofers, window and door installers, landscapers, and heating, plumbing and electrical firms.
Where do the enquiries come from?
Mainly Google Search ads, so you show up when homeowners search for the work you do, plus Meta (Facebook and Instagram) and TikTok ads to reach people before they search.
What happens when someone enquires?
Every enquiry goes into your CRM, tagged by where it came from, and follow-up goes out automatically by email, WhatsApp or SMS. Booking reminders go out the day before, and people who didn’t enquire first time are shown your ads again. It all runs on our own software.
How many enquiries will I get?
That depends on your area, your prices and what a job is worth to you. Use the calculator: put in your average job value, how many quotes you win and how many you want a month to see what a steady flow is worth. It’s a planning tool, not a promise.
How do I get started?
Answer three quick questions in the form below, or email hello@herbertandellis.com. We’ll call you to talk it through.
Hello!
Let’s fill your diaryThree quick questions, then we’ll call you to talk through the jobs you want more of.
hello@herbertandellis.comStep 1 of 3
Thanks.
Your details are with us. We’ll call you on to talk through what you sell and what you want more of.
Before we speak, have a think about your best customers from the last year: what they bought and how they found you.